Televisa is cutting all "nonessential" kisses from its soap operas. A song called the "Influenza Cumbia" is climbing the charts. Cringe-worthy swine flu jokes are spreading faster than the illness ever could.
As Mexicans lock themselves inside in fear of the virus, they can't help but have a little fun with it as well.
The surgical masks that Mexicans have donned by the millions have become canvases for creativity, with some adorning their protective coverings with painted-on monkey mouths, outsized mustaches or "kissy lips." Newspapers offer smiley cutouts for people to paste to their masks, and some drivers have fashioned masks for their cars.